Wednesday 11 December 2013

The Second Chapter in Volvo's New Design Story


By Bill McLauchlan

Last September, Volvo took the wraps off its Concept Coupe design representing the world’s first insight into the Swedish automaker’s new design direction under Senior Vice President of Design, Thomas Ingenlath (below).


In a sleek shape evocative of Volvo’s iconic P1800 coupe from the 1960s, it showed one interpretation of how the proportions and versatility of Volvo’s new Scalable Product Architecture platform, that will underpin all medium and large cars in the company’s future, could look.

At the time of its introduction, the Concept Coupe was said to be the first of three design studies.




The next chapter in the new design story (seen above) showcases how the company’s famous safety technology as well as a contemporary Scandinavian active lifestyle could be integrated into the new architecture. The word going around then was that the Concept’s front end styling cues, especially in the grille and headlamps treatment, is what we can expect the coming 2014 replacement for Volvo’s current XC60 SUV to look like. This second example of the three design studies is our best peek yet at how the new SUV would fit into the new platform’s overall theme.

Watch for it to make its world debut at the North American International Auto Show (NAIAS) next January in Detroit, though full details are expected to be made public a week earlier. We’ll have all the latest news for you then.

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