Five in a Row for the Outback

By Tom Mack

Subaru Canada's SUV alternative, the Outback, featured prominently in the annual Canadian Black Book (CBB) Best Retained Value Awards. For the fifth year in a row, the Subaru Outback sport utility wagon has claimed the CBB Best Retained Value Award in the mid-sized car segment.

Photo: Subaru Canada

The award acknowledges vehicles that retain the highest percentage of their original MSRP (Manufacturer's Suggested Retail Price) after four years. Widely acknowledged as Canada's go-to provider of present and future vehicle values, CBB distributes its information in various formats to dealers, insurance companies and financial institutions as well as consumers on its website, www.canadianblackbook.com.

"Depreciation has always been the single greatest cost of vehicle ownership," said Shiro Ohta, president and CEO of Subaru Canada. "With 2014 marking the fifth consecutive year that the Outback has earned the Best Retained Value Award, it is clear that our commitment to the four pillars of the Subaru brand – safety, versatility, performance and durability – is why more customers than ever are choosing a Subaru."