Tuesday, 18 February 2014

New Ferrari Museum Opens in Modena


By Bill McLauchlan

Here’s a place to put on your bucket list, particularly if your travels this year take you anywhere close to Italy.

Today, company chairman Luca di Montezemolo and Piero Ferrari, the son of the man who started off the amazing story of a marquee recognized today as the strongest in the world, opened the new Enzo Ferrari Museum in Modena.

The choice of today’s launch ceremony seems especially appropriate as 116 years ago today the legendary car racer/constructor, son of a machine shop owner, was born right in Modena.


The new life of the spectacular museum has begun with the large and beautiful main wing: here, as well as seeing the most important cars in the history of the Ferrari driver, constructor and creator of the Scuderia, you go into a veritable “time machine” that takes visitors through 100 years of history via multiple projections that immerse the visitor in images, sounds and emotions. A total of 18 projectors weave together the history of Modena motoring, the story of Enzo and his deeds and the world in which it all happened.

Art, technology, design, battles and new hopes make up the setting for the triumphs of the great drivers and the most outstanding scarlet cars.


The MEF further enriches the area’s attractions that are already numerous, starting with the Ferrari Museum in nearby Maranello.

From today, the two museums, open every day of the year, except for Christmas and New Year holidays, complement each other in a perfect way. In Modena there’s the story of the man who created everything and the cars of his time. In Maranello there’s the Ferrari of today and tomorrow, presented via a past of success on the track and the roads.

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